Great news: I have created a special training video for retailers for the holiday season. In this video, I share five easy steps to help you improve your home page--and holiday sales.
Casafina Bridge Seminar
Friday, January 17th at 5 pm EST
Location: Casafina showroom
Building 2, Suite 1208B (Next to the Werner Frank showroom)
Why attend?
39% of all e-commerce sales were made on a smartphone on Black Friday, according to research from Adobe.
This growth came at the expense of in-store traffic: In-store traffic on Black Friday fell 2.1% (source: RetailNext).
In sum: everything is going digital. Are you ready?
We'll see you in Atlanta in 2020. We're hosting two free seminars:
Casafina Seminar: 5 Steps to Sell 11% More Casafina Online
Friday, January 17th at 5 pm EST
Location: Casafina showroom (Building 2, Suite 1208B; next to the Werner Frank showroom)
Designed for: Retailers that sell Casafina.
Event link: https://marketplace.bridgecatalog.com/news.cfm?id=19184
Vietri Seminar: Grow Your Vietri Gift Registry Business by 14%
Saturday, January 18th at 5 pm EST
Location: Vietri ...
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March 7, 2018
March 7, 2018
RETAILERS We're increasing your registry's 5-step incentive amount.
We're raising it to $50. It was previously $40. If you wish to raise or lower your amount, please do so on the Your Account page.
If you are offering an amount that is not $40 (aka you have changed it from the default), your incentive amount will not be changed to the $50.
Why are we increasing the default amount? A higher incentive amount results in more brides promoting their registry with your store. After studying registry ...
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February 16, 2018
February 16, 2018
Your 5-step registry incentive is now: $40.
Bridge has updated the default incentive for brides that complete the 5 steps from $30 to $40.
If you have changed this amount to an amount other than the default $30, this will not affect your account.
Bridge updated the incentive amount to $40 in order to get more brides to promote your business. We are at war with Amazon, Zola, Target, Bed Bath & Beyond, and Target. We have to give brides all the motivation we can to promote your store.
How successful is your 5-step incentive program for brides? In at least 94% of registries, stores benefited. In just 6% of cases did a bride complete all the 5 steps and the store gave the bride an in-store gift card.
Notably, even when a bride does complete all 5 steps and receives the in-store gift card, the store still wins because the bride provided publicity for the store, helped the store's Google ranking, and likely directed $1,000s worth of business to the store.
This week a bride praised our 5-step incentive program for brides like her. H. Hal Garner Antiques & Interiors offers brides a $50 incentive to complete 5 steps that boost business for the retailer. The bride remarked:
I loved the H Hal Garner experience! I personally loved the extra tips I got on all of the new products that I did not know about. I thought I had my mind made up on everything but I loved all of the new pieces. I had such a ball with my future mother in law and it was so laid back...
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May 5, 2016
May 5, 2016
You work hard to get a bride to register at your store. But then the wedding date approaches and nothing has been sold. Why is this? The single biggest reason is that the bride has not linked her wedding website (e.g. theknot.com) to her registry on your website. If the bride doesn't link the two, you'll sell very little. Your mission: link the two. You can read how to do it by clicking the link below or I can call you and walk you through it. My email is: [email protected]
How can you update a registry to show that you gave a bride her gift card? Easy, just check "Yes" for "Your business has validated that bride completed 5 steps" in her profile.
This will change the green "Win..." box to say "Nice Work". This gray box tells the bride that she has completed the steps.
Every time that you give a bride her gift card for completing the five steps, be sure to check this box in her registry. This will help you and the bride keep accurate records.
Reminder: starting tomorrow your site, as a default will be set up to give brides $20 for completing a five-step incentive program.
Do you know what the five steps are? Do you know how to update the amount given to a bride? Do you know how you'll manage recording when a bride meets the milestone--and how you'll add notes recording this? How is Bridge Catalog going to help you promote this new program? Please find answers below: